Introducing the New Look of Shu Uemura, Powerplant Mall

Shu Uemura, the well-renowned make Japanese makeup brand, has revamped its flagship store in Powerplant Mall showcasing the new look of the brand. Inspired by Tokyo, the store now looks vibrant, sensorial and alive, with everything interactive, colorful and dynamic.

The vibe in the store feels different! The new environment allows customers to explore and try the products from the brand. The feel of Tokyo is very present -- from the color down to dynamism. 

During the exclusive event, guests were joined by the ShuMASTERS in a walk-through the six (6) key sections of the store: ShuATELIER, ShuSKIN, ShuLASH, ShuBEST, ShuLIVE, and ShuGIFT.


At the heart of the store is the ShuATELIER which showcases all makeup products of Shu Uemura. The area allows customers to try the products by themselves without being intimidated.


ShuSKIN highlights the skincare products of the brand. It has the best-selling cleansing oils and moisturizers. 

In the ShuLASH section, customers get to discover the iconic collection of Shu Uemura eyelashes. From the most natural-looking ones to those grand and festive ones, Shu Uemura definitely has it.


Customers can watch behind-the-scenes videos and makeup demonstrations of Kakuyasu Uchiide, International Artistic Director of Shu Uemura, and the rest of the team in the ShuLIVE section.

Gifts with purchase? Shu Uemura still has it in the ShuGIFT area. Customers can readily look at collector's items, limited editions and new collections being showcased at this area!

Don't have enough time to walk around the store? No worries, the store has an area where the brand showcases the bests and must-haves from the brand.

With all these in tow, the store is set to deliver a more exciting and fun beauty experience! Visit the Shu Uemura at 2F Powerplant Mall and experience the Tokyo feel of the store!

♥ Jes ♥

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