MATRIX: Imagine All You Can Be

If ever I decide to have a huge transformation, it would be cutting my hair real short and coloring it blonde. Can we add a breast augmentation? :) Yes, just like how blonde Elle Woods is. I don't know why but I like to go blonde. But considering how thin and delicate my hair is, I am putting my project: Go blonde! on the backseat. I am afraid to lose the last strands of my hair because of the bleaching, coloring and other processes included in achieving blonde locks. But all of my fears were blown away when I was introduced to Matrix.

Last February 17, 2012, I was lucky enough to witness the press conference and the contract signing of Matrix' newest and the first-ever Filipino endorser, Bianca Manalo.

Thank you, Char! :)

Actually, Matrix is not a newbie in the Philippine's hair industry. It was introduced in the Philippines in 2005 and has remained focused in uplifting the hair industry since then. 

Matrix was founded in 1980 by Arnie Miller, a hairdresser who understood what it really meant to be a hairdresser - to create images that changed people's lives. Now, the brand has 3 mainstream products: WonderBrown, OptiStraight, and Sensoria.

IMAGINE ALL YOU CAN BE

Imagine the Best Affordable Products. Matrix prides itself in its international quality products that are safe and easy to use and delivers consistent results every time. In line with this, Matrix has now made its world class portfolio of products very affordable to the Filipino market, with its highly competitive price points. WonderBrown- a range of fashionable hair colorants, OptiStraight- a safe formaldehyde-free smooth rebonding system, and Sensoria- an advanced hot oil hair care treatment, are among the different leading brands of Matrix in the Philippines.

Imagine the Most Accessible Education. True to its mission of uplifting the Philippine hairdressing industry, Matrix equips hairdressers with not only the best products but also the best, most accessible professional education. It offers numerous education courses, from the Matrix Expert Program covering a complete course on hairdressing, to the Basic Certificate Programs covering basic focused courses. And just last year, Matrix Philippines prides itself in pioneering the Matrix Education Caravan. By creating this mobile salon on wheels, Matrix was able to travel to different key cities in Luzon, Visayas, and Mindanao bringing the education to the hairdressers- now we can truly imagine the most accessible education.

Imagine Salon and Personal Success. By partnering with Matrix, salons become part of the dynamic business building programs. These programs impart strategies such as providing customized marketing pull project like promotions and contests that encourage to enter their salons. Most importantly, they are able to build the brand image and better manage their salons which guarantee annual savings and more rewards in the long run.

The newest endorser, Bianca Manalo, admitted that all three products were used on her hair to achieve the great-looking locks she has now.

Envy mode: ON!

So if you like to revamp your hair, head out to your favorite salon and ask your stylist to use Matrix on you! :) Personally, I am planning to go for a lighter brown hair (lighter than what I have now) instead of blonde. What do you think? :)

I have yet to find out what Sensoria can do to my hair. Stay tuned for updates! :)